Swot and Pestle Alcohol Industry Essay - 2215 Words

Strengths The market of online drinks retailing has grown very strongly these last five years, increasing by 123% between 2005 and 2010. Quantitatively, the market was valued at  £370 million in 2005 and more than  £740 million in 2009. More importantly, a survey of Mintel assumes that the market will continue to grow in the next five years, though more slowly (59%). By the year of 2012, which is for our business the year of setting up, the market should go past the  £1 billion mark. There is a high demand among the young consumers (18-24 years old), explained by the convenience of getting the products with online drinks shopping. This is a very interesting fact for our business, as our major customers are students from the†¦show more content†¦Besides, it has been said that in the Treasurys own records, we can notice that higher duty does not imply higher revenue for the government. It really highlights that willingness to fight against antisocial binge drinking, but also to reduce the consequences of alcohol abuse on NHS resources, rather than making profit from the alcohol industry. Trends in levels of alcohol duty, 2004-10 (Mintel) | |Beer |Spirits* |Wine |Cider and Perry | | |For every 1% of strength per 100 litres |For every 1% of strength per 100 litres |per 100 litres |(up to 7.5%) | | | £ | £ | £ | £ | | | | | | | |21/03/2004 |12.59 |19.56 |163.47 |25.61 | |21/03/2005 |12.92 |19.56 |167.72 |25.61 | |22/03/2006 |13.26 |19.56 |172.17 |25.61 |Show MoreRelatedEssay on kingfisher2530 Words   |  11 Pages Page No. 1 INTRODUCTION 1 2 BACKGROUND 1 3 SWOT ANALYSIS 2 3.1 Strengths 2 3.2 Weaknesses Read MoreSab Miller Essay3712 Words   |  15 Pagesal., 2008, pg. 740-745). 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