Market Oriented Distribution Decision

Question: Discuss about the Market Oriented Distribution Decision. Answer: Introduction: Product distribution decision is highly dependent on the target market. The overarching term atmospherics refers to evaluate the discipline of designing the commercial spaces. Before distributing particular products, the marketing experts have to evaluate which particular commercial space would be suitable for those specific products to be distributed (Dustmann, Frattini and Preston, 2013). In order to circulate a product in the market, the marketing experts should create such a commercial space that can easily draw the attention of target buyers. For an example, in order to distribute female fashionable garments in the market of Australia, the marketing managers of The Iconic can choose Melbourne as a city due to its high population. In addition, the citizens of Melbourne are out-an-out developed both economically and socially. The average income level of the target female consumer is high in range. Therefore, the marketing managers can decide to choose Melbourne as the commercial place for distributing the fashionable garments of females. A producer would like to choose more than more than one marketing channel only when the business organization would like to promote their products and services beyond going the regional market, the producer would like to use different marketing channels. For an example, in order to expand the business in different multinational countries, the marketing executives can focus on both social media as well as electronic media. Social media would like to draw the attention of people from different geographical boundaries for drawing the attention of young female group (Hirth, 2013). On the other hand, electronic media would like to multiply the messages in different areas for drawing the attention of different age group. Reference List: Dustmann, C., Frattini, T., Preston, I. P. (2013). The effect of immigration along the distribution of wages.The Review of Economic Studies,80(1), 145-173. Hirth, L. (2013). The market value of variable renewables: The effect of solar wind power variability on their relative price.Energy economics,38, 218-236.